Social media

        Social networking has revolutionized how a company can market their products.  Many companies can now advertise their products directly on social media sites.  They can also use companies such as Visible Technologies, Conversion and Nielson Online to view posts on social network sites about their products.  They can see what negative comments have been posted and see if there is a way to fix any problems that consumers are having with their products.

        One way social media can be used to market your product is that a company can use it as a better way to reach out to their target audience.  Most social networking sites request information for you when you sign up.  The two most important ones asked are your age and gender.  Companies for years have tried to reach their target audience on TV, but there is always a chance they are missing people.  Using social network, it can be easier to advertise specifically to men ages 20-25, because that is included in their signup information.

            A second way to market your goods on social network is to have celebrities promote your product on a social networking site.  People value what their favorite celebrities say.  Many people have Twitter accounts because they want to follow their favorite celebrities.  If you get the right celebrities to promote your product, you will be able to reach your target audience.